Managing the consumer-based brand equity process: A cross-cultural perspective
For which, marketers have been considering adopting green and social marketing strategies. It certainly calls for more research attention. This special issue is such an attempt to highlight the green behavior and sustainability related issues from different cultural perspectives. We welcome submissions that can represent different methods.
These include but are not limited to conceptual as well as empirical papers qualitative as well as quantitative. Conceptual papers will generate more ideas about the issue and will assist the reader to think further, whereas, empirical papers will provide specific research outcomes based on testable hypotheses. We also are interested in research based on compelling case studies single or multiple cases.
We invite you to submit original papers, which are neither published, nor currently under consideration for publication elsewhere. We encourage authors to submit their contributions in above-mentioned topics, or other pertinent emerging and important topics to diversify and widen research in sustainable marketing in global markets.
The guest editors intend to bring out through the Special Issue certain set of academic contribution that is relevant in sustainable marketing in global context for marketing researchers, policy-makers and market practitioners.
The first page must contain the title, author s and contact information of the corresponding author. All papers submitted for publication consideration in the Special Issue will be double-blind reviewed, following the review process guidelines of the Journal of Global Marketing. Visit Journal Articles.
Join the Conversation! Share you Research with the Journal of Global Marketing. Deadline: 1 December Sustainable Consumption: A Global Perspective The focus of the special issue is on understanding sustainability and green aspects of recent day consumers. Svend-Erik Skaaning, Lehmann, Woodside, Arch G. You can help correct errors and omissions.
Review and future directions of cross-cultural consumer services research
When requesting a correction, please mention this item's handle: RePEc:eee:iburev:vyip See general information about how to correct material in RePEc. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dana Niculescu.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs intermediary variables, processes, and also other environmental influences related to social, personal, and psychological components or consequences of culture.
Review and future directions of cross-cultural consumer services research - Semantic Scholar
The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising.
There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States.
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